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We take data protection seriously

elotronics takes its responsibilities with regard to the management of the requirements of the General Data Protection Regulation (GDPR) very seriously. This policy sets out how elotronics (The Company) manages those responsibilities.
We hereby wish to inform you comprehensively about the processing of your data within our company and the data protection claims and rights to which you are entitled within the meaning of Article 13 of the European Data Protection Basic Regulation (EU DS-GVO).

Responsible Party:

elotronics GmbH

Mittlere Dorfstrasse 39

D-85301 Schweitenkirchen

Telefon: +49 8444 695997-0


Personal data

Personal data is data about your person. This includes your name, address and email address. You also do not have to disclose any personal information to visit our website. In some cases however, we may need your name and address and other information to provide you with the service you requested.

What data is processed and from what sources does this data originate?

We process the data which we have received from you within the framework of contract initiation or processing, on the basis of consents or within the framework of your application to us or within the framework of your staff.

When you use one of our services, we generally only collect the data that is necessary to offer you our service. We may ask you for further information, which is voluntary. Whenever we process personal information, we do so in order to provide you with our service or to pursue our commercial goals.

The same applies if we supply you with information material on request or if we answer your enquiries. In addition, we only store data that you have transmitted to us automatically or voluntarily.

The protection of your privacy when processing personal data is an important concern for us. When you visit our website, our web servers automatically record the IP address of your Internet service provider, the website from which you visit us, the pages on our website that you visit and the date and duration of your visit. This information is absolutely necessary for the technical transmission of the web pages and the secure server operation. A personalized evaluation of this data does not take place

If you send us data via a contact form, this data will be stored on our servers in the course of data backup. Your data will only be used by us to process your request. Your data will be treated as strictly confidential. Your data will not be passed on to third parties.

Personal data includes

Your master/contact data, for example first and last name, address, contact data (e-mail address, telephone number, fax), bank data for customers.

For applicants and employees this can include: first and last name, address, contact data (e-mail address, telephone number, and fax), date of birth, data from curriculum vitae and references, bank data, religious affiliation, photographs.

For business partners, this includes: the name of their legal representative, company, commercial register number, VAT ID number, company number, address, contact person contact data (e-mail address, telephone number, and fax), bank details.

For trade fair visitors, this includes: first and last name, address, contact data (e-mail address, telephone number, and fax).

For visitors to our company, this includes: name and signature.

For journalists, this includes: first and last name, e-mail address and fax number.

For lottery participants: this includes first and last name, address, and e-mail address. In addition, we also process the following other personal data:


Information on the type and content of contract data, order data, sales and document data, customer and supplier history and consulting documents, 

  • Advertising and sales data, 

  • Information from your electronic dealings with us (e.g. IP address, log-in data), 

  • Other data that we have received from you in the context of our business relationship (e.g. in discussions with customers), 

  • Data that we generate ourselves from master/contact data and other data, such as customer requirement and customer potential analyses, 

  • The documentation of your declaration of consent for the receipt of e.g. newsletters. 

  • Photographs taken during events.

Automatically stored non-personal data

When you visit our website, we store certain information for administrative and technical reasons. These are: Type and version of browser used, date and time of access, and IP address. This data is anonymized (made anonymous) and used only for statistical purposes and/or to improve our Internet and online services.

This anonymous data is stored - separately from personal data - on secure systems and cannot be assigned to individual persons. This means that your personal data remains protected at all times.

For what purposes and on what legal basis is the data processed?

We process your data in accordance with the provisions of the Data Protection Basic Regulation (DS-GVO) and the Federal Data Protection Act 2018 as amended:


To fulfil (pre-) contractual obligations (Art. 6 para. 1lit.b DS-GVO): 

The processing of your data is carried out online or in one of our branches for the purpose of processing contracts with your employees in our company. The data are processed in particular when initiating business and executing contracts with you.


To fulfil legal obligations (Art. 6 para. 1 lit.c DS-GVO): 

A processing of your data is necessary for the purpose of the fulfilment of different legal obligations e.g. from the commercial code or the tax code.


To safeguard legitimate interests (Art. 6 para. 1 lit.f DS-GVO): 

On the basis of a weighing of interests, data processing may take place beyond the actual fulfilment of the contract in order to safeguard the legitimate interests of us or third parties. Data processing to safeguard legitimate interests may take place, for example, in the following cases:

  • Advertising or marketing, 

  • Measures for business management and further development of services and products; 

  • Maintaining a company-wide customer database to improve customer service 

  • In connection with legal proceedings 

  • Sending of non-promoting information and press releases. 

  • Within the scope of your consent (Art. 6 para. 1lit.a DSGVO)

If you have given us your consent to process your data, e.g. to send you our newsletter, to publish photos, competitions, etc...

Processing of personal data for advertising purposes

You may at any time object to the use of your personal data for advertising purposes in whole or for individual measures without incurring any costs other than the transmission costs according to the basic tariffs.

We are entitled under the legal requirements of § 7 Abs.3 UWG to use the e-mail address that you provided when concluding the contract for direct advertising for our own products / services and / or similar goods / services. You will receive these product recommendations from us regardless of whether you have subscribed to a newsletter or not.

If you do not wish to receive such recommendations from us by e-mail, you can object to the use of your address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. A message in text form is sufficient for this purpose. Of course, every e-mail always contains an unsubscribe link.

Who receives my data?

If we use a service provider in the sense of order processing, we remain nevertheless responsible for the protection of your data. All contract processors are contractually obliged to treat your data confidentially and to process it only within the scope of the service provision. The processors commissioned by us will receive your data if they need the data to perform their respective services. These are, for example, IT service providers that we need for the operation and security of our IT system as well as advertising and address publishers for our own advertising campaigns.

Your data will be processed in our customer database. The customer database supports the improvement of the data quality of the existing customer data (duplicate cleansing, spoilage/deadness indicator, address correction), and enables the enrichment with data from public sources.

If there is a legal obligation and in the context of legal prosecution, authorities and courts as well as external auditors can be recipients of your data.

In addition, insurance companies, banks, credit agencies and service providers may be recipients of your data for the purpose of initiating and fulfilling contracts.

Credit checks

In cases in which we make advance payment, e.g. in the case of a purchase on account, we may obtain credit information from Creditreform Ingolstadt Nürnberger Str. 34 85055 Ingolstadt, based on mathematical-statistical procedures, in order to safeguard our legitimate interests. For this purpose, we transmit the personal data required for a credit assessment to Creditreform Ingolstadt Nürnberger Str. 34 85055 Ingolstadt and use the information received on the statistical probability of non-payment for a balanced decision on the establishment, execution or termination of the contractual relationship.

The creditworthiness report may contain probability values (score values) which are calculated on the basis of scientifically recognized mathematical-statistical procedures and in the calculation of which address data, among other things, are included. Their interests worthy of protection are taken into account in accordance with the statutory provisions.


When you visit our website, we may store some information on your computer in the form of cookies. Cookies are small files that are transmitted from a web server to your browser and stored on your computer's hard drive. The legal basis for the use of cookies is described in Art 6. para1. lit f DSGVO .

Only the Internet Protocol address is stored—no other personal data. The information stored in the cookies allows you to be automatically recognized the next time you visit our website, which will make it easier for you to use.

If you do not want your computer to be recognised the next time you visit our website, you can also refuse to use cookies by changing your browser settings to "refuse cookies". The respective procedure can be found in the operating instructions of your browser. If you reject the use of cookies, however, there may be restrictions in the use of some areas of our website.

Google Tag Manager

This website uses Google Tag Manager. The Tag Manager does not collect personally identifiable information. The tool triggers other tags that may themselves collect data. Google Tag Manager does not access this data. If deactivation has been made at the domain or cookie level, it will persist for all tracking tags implemented with Google Tag Manager. Google's privacy policy for this tool can be found here: https://

Google Analytics with anonymization function

We use Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as "Google", on our site. Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site.

The information generated by these cookies, such as the time, place and frequency of your website visit, including your IP address, is transmitted to and stored by Google in the United States.

We use Google Analytics with the add-on "_gat._anonymizeIp" on our website. In this case, your IP address will already be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and thus anonymized. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for us and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

Google will not, according to its own specifications, associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of our website.

In addition, Google offers an ‘Opt-out’ browser add-on for the most common browsers, which gives you more control over which data Google collects about the website you visit. The add-on informs the JavaScript (ga.js) of Google Analytics that no information about the website visit should be transmitted to Google Analytics. However, the Google Analytics Opt-out Browser Add-on does not prevent information from being transmitted to us or to other web analytics services we may use.

For more information about installing the browser add-on, can be found on the following link:

If you visit our site from a mobile device (smartphone or tablet), you must click this link instead to prevent Google Analytics from tracking you within this site in the future. This is also possible as an alternative to the browser add-on above. Clicking the link will set an opt-out cookie in your browser that is only valid for that browser and domain. If you delete the cookies in this browser, the opt-out cookie will also be deleted, so you will have to click the link again.

If you have consented to Google linking your web and app browsing history to your Google Account and using information from your Google Account to personalize ads, Google will use your information in conjunction with Google Analytics data to create cross-device remarketing audience lists. Google Analytics first collects your Google-authenticated ID associated with your Google Account (i.e., personally identifiable information) on our website. Google Analytics will then temporarily associate your ID with your Google Analytics data to optimize our target audiences.

If you don't agree, you can opt out by setting your preferences in the "My Account" section of your Google Account.

Customer account

We set up a password-protected direct access to the inventory data (customer account) stored by us for each customer who registers accordingly. Here you can view data about your completed, open and recently shipped orders and manage your address data. You undertake to treat the personal access data confidentially and not to make them accessible to unauthorised third parties. We cannot assume any liability for misused passwords, unless we are responsible for the misuse

With the function "stay logged in" we would like to make your visit to our website as pleasant as possible. This function enables you to use our services without having to log in again each time. We recommend that you do not use this feature if your computer is used by multiple users. Please note that the "Remain logged in" function is not available if you use a setting that automatically deletes saved cookies after each session.


For the dispatch of the newsletter we use the so-called double opt-in procedure, i.e. we will only send you a newsletter by e-mail if you have expressly confirmed to us beforehand that we should activate the newsletter service. We will then send you a notification e-mail and ask you to confirm that you wish to receive our newsletter by clicking on a link contained in this e-mail.

When you subscribe to our newsletter, we store your IP address and the date of subscription. This storage serves solely as proof in the event that a third party misuses your e-mail address to register you for receiving the newsletter without your knowledge or authorization. Should you no longer wish to receive newsletters from us at a later date, you can object to this at any time without incurring any costs other than the transmission costs according to the basic tariffs.

How long will my data be stored?

We process your data until the termination of the business relationship or until the expiry of the applicable statutory retention periods (e.g. from the German Commercial Code, the Tax Code or the Working Hours Act); furthermore until the termination of any legal disputes in which the data is required as evidence.

Is personal data transferred to a third country?

In principle, we do not transfer any data to a third country. In individual cases, data will only be transferred on the basis of an adequacy decision by the European Commission, standard contractual clauses, suitable guarantees or your express consent.


We have taken technical and administrative security precautions to protect your personal data against loss, destruction, manipulation and unauthorized access. All our employees and service providers working for us are obliged to comply with the applicable data protection laws. Whenever we collect and process personal data, it is encrypted before it is transmitted. This means that your data cannot be misused by third parties.

Our security precautions are subject to a continuous improvement process and our data protection declarations are constantly revised. Please ask us for a copy of the latest version.

Rights affected

You have the right at any time to information, correction, deletion or restriction of the processing of your stored data, a right of objection to the processing as well as a right to data transfer and a right of complaint in accordance with the requirements of data protection law.

Right to information:

You can request information from us as to whether and to what extent we process your data.

Right to correction:

If we process your data that is incomplete or incorrect, you can demand that we correct or complete it at any time.

Right to deletion:

You can demand that we delete your data if we process it unlawfully or if the processing disproportionately interferes with your legitimate protection interests. Please note that there may be reasons that prevent an immediate deletion, e.g. in the case of legally regulated storage obligations. Irrespective of the exercise of your right to deletion, we will delete your data immediately and completely, insofar as there is no legal or statutory obligation to retain data in this respect.

Right to limitation of processing:

You can demand that we restrict the processing of your data if:

  • You dispute the accuracy of the data for a period of time that allows us to verify the accuracy of the data. 

  • The processing of the data is unlawful, but you refuse to delete it and instead demand a restriction on the use of the data, 

  • We no longer need the data for the intended purpose, but you still need this data to assert or defend legal claims, or 

  • You have objected to the processing of the data.

Right to data transfer:

You may request that we make available to you the data that you have provided to us in a structured, common and machine-readable format and that you may transfer this data to another responsible person without our obstruction, provided that

  • We process this data on the basis of an agreement given and revocable by you or for the fulfilment of a contract between us, and
  • Such processing is carried out using automated procedures.

If technically feasible, you may request us to transfer your data directly to another responsible party.

Right of objection:

If we process your data for legitimate reasons, you may object to such processing at any time; this would also apply to profiling based on these provisions. We will then no longer process your data unless we can prove compelling grounds for processing worthy of protection which outweigh your interests, rights and freedoms or the processing serves the following purposes: Assertion, exercise or defense of legal claims. You can object to the processing of your data for the purpose of direct marketing at any time without giving reasons

Right of appeal:

If you are of the opinion that we violate German or European data protection law when processing your data, we ask you to contact us in order to clarify any questions. Of course, you also have the right to contact the supervisory authority responsible for you, the respective state office for data protection supervision.

If you wish to assert any of the above rights against us, please contact our data protection officer. In case of doubt, we can request additional information to confirm your identity.

Please contact us at any time if you wish to find out which personal data we store about you or if you wish to have it corrected or deleted. Furthermore, you have the right to restrict the processing (Art. 18 DSGVO) ,the right to object to the processing (Art. 21 DSGVO) and the right to data transfer (Art. 20 DSGVO).

In these cases, please contact us directly.

The processing of your data is necessary to fulfil or conclude your contract with us. If you do not provide us with this data, we will generally have to refuse to conclude the contract or will no longer be able to execute an existing contract and will therefore have to terminate it. However, you are not obliged to give your consent to data processing with regard to data which is not relevant for the performance of the contract or which is not required by law.

Changes to this Privacy Policy

We reserve the right to change our privacy policy if necessary due to new technologies. Please make sure you have the latest version. If any material changes are made to this privacy statement, we will post those changes on our website.

All interested parties and visitors to our website are welcome to contact us with questions about data protection, please contact: 

Mr Michael Struck

elotronics GmbH

Mittlere Dorfstrasse 39

D-85301 Schweitenkirchen

Telefon: +49 8444 695997-0


Should our data protection officer not be able to answer your request to your satisfaction, you will always have the right to complain to the data protection supervisory authority responsible for your federal state.